Category Archives: Apple

Thoughts on the new iPod lineup

Posted on September 7, 2007 by Russell

Silver is the new white: With the new iPod classic coming in Black and Silver, it looks like the only remaining iconic white product in Apple’s lineup is the MacBook (unless you count accessories like the AirPort Express or Extreme). … Continue reading →

Posted in Apple, iPod/iPhone | 1 Comment

Rampage of Headlines Containing "iPhone" Continues Unabated

Posted on August 16, 2007 by Russell

So here we have what appears at first glance to be another entry in the “put iPhone in the headline and get unwarranted attention” sweepstakes: iPhone Users Find Texting is 2x Slower Than on QWERTY Phones but which turns out … Continue reading →

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Get a Mac

Posted on May 2, 2006 by Russell

Random thoughts on Apple’s new “Get a Mac” campaign.

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Posted in Apple, Macintosh | Leave a comment

Apple does the right thing with DTKs

Posted on January 10, 2006 by Russell

Amidst all the hoopla over the new Intel-based Macs, I’ve seen little coverage of this item: Developers who spent $999 to “rent” a Developer Transition Kit (a G5 case with a Pentium 4 inside) will have the opportunity to exchange … Continue reading →

Posted in Apple, Macintosh | 2 Comments

Switch campaign updated

Posted on August 8, 2005 by Russell

Looks like Apple has updated their Switch campaign. It’s about time.

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The True Story of Audion

Posted on November 12, 2004 by Russell

This is a must-read story of the rise and fall of one Macintosh software application that struggled to persevere, in a world where… sorry, this is not that kind of blurb. Just go read it. Please click every link in … Continue reading →

Posted in Apple, Macintosh | Leave a comment